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Honestly, I thought that diet soda would be marginally better compared to regular soda in terms of health,' said lead author Professor Susan Swithers, an expert in neuroscience and psychological sciences. 'But in reality, it has a counterintuitive effect.'
There is no denying fake sugar contains fewer calories. However, their study showed that the false promise of real calories confuses the body.
When diet soda drinkers do eat real sugar, their body does not know how to respond. After enough soda-drinking, sweet-tasting foods do not trigger the natural release of a hormone to regulate blood sugar.It means the blood sugar will then plummet, triggering hunger and cravings for sweet food. Beyond that, diet soda also wears down the brain's 'reward center' by constantly triggering a rush of satisfaction.
Like with repeated drug use, the brain eventually gets used to this level of stimulation - causing you to eat more and more in a bid to reach that level of satisfaction.
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